GOVERNMENT OF CANADA

The Government of Canada has appointed The Communication Group to undertake a strategic analysis of investor perceptions.

The research, commissioned by the Canadian Federal Department of International Trade and Foreign Affairs, will focus on the role of intangible assets, image, profile, and reputation in making a destination stand out from the crowd.

Commenting, Emma Johnson, Managing Director of the Corporate Affairs Practice said, “This is a prestigious appointment which builds on our acknowledged destination marketing expertise. We look forward to helping Canada unlocking its potential as a major global location.”

To read the Power of Destinations report click here.