Press Coverage
Image is All
CNBC European Business
May 2006
A solid brand image attracts record investment flows
The Wall Street Journal
Tuesday 28 March 2006
Culture ‘helps to draw’ investors
Financial Times
Monday 6th February 2006
Image is All
CNBC European BusinessMay 2006
How does a country go about attracting foreign investment? Conventional wisdom suggests it is the normal things that matter: an opne and relatively strong economy, liberal labour laws, a transparent business environment and low – or lowish – business taxes. But in the battle for foreign direct investment (FDI), less obvious environmental factors count, and countries or cities ignore them are losing out.