Press Coverage
Image is All
CNBC European Business
May 2006
A solid brand image attracts record investment flows
The Wall Street Journal
Tuesday 28 March 2006
Culture ‘helps to draw’ investors
Financial Times
Monday 6th February 2006
A solid brand image attracts record investment flows
The Wall Street JournalTuesday 28 March 2006
For years, economic Cassandras have warned that the U.K. is losing its appeal to foreign investors. Declining competitiveness, rising real wages relative to other key markets, Brazil , Russia , India , China and Central Europe , and its position outside the eurozone are all cited as reasons. Yet each year it seems the pessimists are proved wrong.