Stand out and deliver

_{Travel Weekly

Friday 10th February 2006}

Traditional holiday destinations face being overtaken by more dynamic upstarts unless they change their promotion and marketing strategies, an in-depth report has revealed.

Established European city-break destinations and North American areas favoured for their attractions, tourist appeal, and infrastructure may well be sidelined for regions, creating a different holiday experience and building more solid ties with visitors.

Download and read this report